DCC Technology (which has changed its name from DCC SerCom) sells a range of consumer and SME focussed technology products to a very wide customer base of technology retailers, etailers and resellers, primarily in Britain, France, Ireland and the Netherlands. The products distributed include a broad range of computing products (including tablets, PC’s and servers), communications products (including smartphones, accessories and unified communications), printers, peripherals, consumables and networking and security products. In addition, the business sells a diverse range of consumer technology products including games consoles and software, wearable technology, consumer electronics and AV accessories and peripherals. The business is a distribution and supply chain partner of many of the world’s leading technology brands.
DCC Technology provides technology brand owners and manufacturers with an exceptionally broad customer reach and proactively markets their products through product and customer focussed sales teams. The business provides a range of value-added services in the SME and consumer channels to both its customers and suppliers, including end-user fulfillment, digital distribution, third party logistics, web site development and management, category management and merchandising, kitting, product customisation, security tagging and cross supplier bundling. Reflecting the global nature of the technology supply chain, DCC Technology provides global supply chain management services through its dedicated supply chain operations in Western Europe, Poland, China and the USA, and employs state of the art IT systems and procurement processes. These services include supplier hubbing, consignment stock programmes, supplier identification and qualification, quality assurance and compliance and supplier and customer fulfillment and are designed to effectively reduce its partners’ cost of production. It also delivers a range of post-manufacturing supply chain services designed to bring technology products to market in the most efficient manner possible, including localisation, customisation and other services.
In October 2013 all of the operating businesses within DCC Technology were rebranded under the ‘Exertis’ brand. The name has been well received by our employees, customers and suppliers. The case study on this page provides further information on the new brand.
During the year, the business in Britain and Ireland further strengthened its position and offering in security, unified communications and managed services with the acquisition of Cohort Technology. The addition of Cohort Technology further enhances the technical sales capability of the business and will assist in further developing its offering of managed services to our reseller partners. As highlighted in recent years, the business in Britain continued to expand its market position in the communications market, and in the past year, has further developed its product and service offerings (particularly with smartphones and tablet computers) to take advantage of the growing convergence of the IT and communications markets and channels. DCC Technology’s principal addressable markets are the retail and reseller channels for technology products in Britain, France and Ireland. The value of the technology distribution market in these three territories is estimated to be €22.5 billion and we estimate that this market grew by 4% in the year to 31 December 2013. DCC Technology also operates in the market for global outsourced supply chain management services.
In Britain, DCC Technology is the second largest distributor of technology products and is the market leader in Ireland. The business is also a leading distributor of technology products in France where the business historically has been focussed on the retail channel. In the Netherlands the business is focussed on unified communications. DCC Technology is the fourth largest distributor of technology products in Europe.
DCC Technology’s revenue for the year ended 31 March 2014 by product type is as follows: